In a video posted to her Instagram, Mulvaney sipped a can of Bud Light as she discussed March Madness, adding that the company had sent her a custom-made tallboy can to commemorate the anniversary of her transition, with an image of her face printed on the side. The beer brand's rocky stretch began April 1 with a March Madness promotion with a trans influencer named Dylan Mulvaney, who has more than 10 million followers on TikTok and nearly 2 million on Instagram. Sales of Bud Light have dipped after conservatives on social media lashed out at its best-selling beer over a social media promotion with a trans influencer earlier this month.Īnd even as research has shown that other social media-fueled boycotts were short-lived, two Anheuser-Busch executives are on leave amid the firestorm.
Bud Light is under fire from conservatives on social media for a promotion with a trans influencer.
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